Project Description

Newmax is a well-known fashion and lifestyle retailer offering a wide range of apparel, accessories, footwear, and cosmetics for all age groups. From 2017 to 2021, we developed a consistent and vibrant visual language for their social media platforms, with a special focus on Instagram. The project involved designing seasonal campaigns, product showcases, discount announcements, and thematic content tailored to occasions like Ramadan, National Day, and end-of-season sales. The visual direction balanced between minimal elegance for product features and bold, dynamic compositions for promotional posts. Each asset was crafted to maintain brand consistency while engaging the audience with visually rich, platform-native content. The result was a cohesive digital presence that reflected Newmax’s identity and enhanced its connection with consumers.