Project Description

To launch Shader’s latest abaya collection, we crafted a lookbook photoshoot that embodies the brand’s essence: modern elegance rooted in cultural identity. Our visual approach centered on balance — between softness and structure, between detail and silhouette. Warm lighting and neutral backdrops allowed each abaya to stand out with clarity and depth. The styling was intentionally minimal, allowing the fabric, cut, and craftsmanship to take center stage. Every pose was carefully directed to highlight movement, texture, and confidence. The result is a timeless set of visuals that go beyond product photography. This shoot positions Shader as a brand that doesn’t just follow fashion — but defines its own refined narrative.