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Cloe – Eat Sweet

Project Description

Cloe is a dessert brand with a refined taste — and it needed a visual identity to match. The goal was to create a brand that feels sweet, elegant, and timeless, while standing out in a saturated market. The identity centers around a custom wordmark and monogram, combining modern forms with delicate typographic details. We paired it with soft, natural packaging to evoke a handcrafted feel — elevating the unboxing experience without losing warmth or charm. From logo to packaging, every detail was designed to make Cloe more than just a dessert brand — but a visual treat in itself.